NAIROBI — THE KENYAN PREMIER LEAGUE
WILL HENCEFORTH BE KNOWN AS TUSKER PREMIER LEAGUE (TSL) AFTER EAST AFRICA
BREWERIES ENTERED A SH170M THREE-YEAR SPONSORSHIP DEAL WITH THE DOMESTIC
TOPFLIGHT COMPETITION.
KPL CEO JACK OGUDA CONFIRMED THE
AGREEMENT WILL TAKE EFFECT IMMEDIATELY AS THE LEAGUE THAT WAS REVAMPED IN 2008
FINALLY LANDED THE MOST LUCRATIVE DEAL IN KENYAN FOOTBALL HISTORY.
"THE LEAGUE GENERATES MUCH
COVERAGE AND THIS DEAL MEANS WE MUST WORK HARDER TO PROFESSIONALISE THE CLUB'S
MANAGEMENT.
"WE WILL ENSURE THE PLAYERS ARE
WELL PAID AND COACHES AND TECHNICAL STAFF ARE WELL TRAINED FOR THE LEAGUE TO
DELIVER ON ITS COMMITMENT TO THE SPONSORS," OGUDA TOLD CAPITALSPORT.
HE ADDED THE OFFICIAL LAUNCH WOULD BE
ANNOUNCED SOON AS HE ALSO PLEDGED OFFICIATING STANDARDS THAT HAVE COME UNDER
INCREASED SCRUTINY IN THE 16-TEAM LEAGUE WOULD ALSO BE IMPROVED.
"WITH THE SPONSOR IN PLACE, WE
MUST ENSURE THAT THE MATCHES AND RESULTS REFLECT WHAT HAPPENS ON THE PITCH.
"THIS WILL BE ACHIEVED THROUGH
VARIOUS TRAINING PROGRAMS FOR OUR LOCAL REFEREES THAT WILL BE DONE IN
PARTNERSHIP WITH THE FOOTBALL KENYA FEDERATION (FKF)," OGUDA EXPLAINED IN
LIGHT OF REPORTS OF SOME CLUBS WERE BEING FAVOURED OVER OTHERS.
HE CLARIFIED THAT THE NEW CHANGES
WILL BE SEEN IMMEDIATELY AS THEY LOOK FORWARD TO BRING IN MORE CONFIDENCE IN
THE LEAGUE THAT HAS CONSIDERABLY GROWN OVER THE YEARS.
"WE ARE CURRENTLY WORKING ON A
COMPOSITE LOGO THAT WILL DEFINE THE NEW LOOK BUT BEGINNING THIS WEEKEND, WE ARE
LIKELY TO SEE THE PITCH BRANDING OF THE NEW SPONSORS.
"IT'S A DEAL THAT WILL SEE US
MATCH UP WITH THE REST OF THE LEAGUES IN THE CONTINENT AS WE EMBARK ON MAKING
THE SPORT MORE LUCRATIVE FOR THE MANY YOUNG TALENTS IN OUR COUNTRY,"
STRESSED OGUDA.
EABL WHO SHELLED OUT SH110M TO
NATIONAL TEAM HARAMBEE STARS LAST YEAR, ARE THE PARENT SPONSORS OF LEAGUE
TITLEHOLDERS, TUSKER FC AND ALSO SPONSOR THE TANZANIA NATIONAL TEAM, TAIFA
STARS AS WELL AS THE UGANDA SUPER LEAGUE.
THIS IS A MAJOR BOOST FOR THE LEAGUE
AFTER THE FOUR YEAR 13.5MILLION USD BROADCASTING DEAL WITH SATELLITE TELEVISION
PROVIDER SUPERSPORT AGREED UPON IN 2008 THAT CAME WITH THE BENEFITS OF
FINANCING THE PAYMENT OF REFEREES' ALLOWANCES AND FUNDING CLUB ACTIVITIES.
source: www.allAfrica.com
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